AMAZON
SIGNATURE MOMENTS

Project overview

A signature moment is an iconic feature or interaction that both delights and brings the data forward, without getting in the customer’s way. These signature moments are distinctive, memorable, and instantly recognizable as specific to one particular brand.

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SWIPE IS A KING

When customers naviagte to another page, they need to click more than two times to get to the page they want. This concept solves this problem. Customers are able to go to the desired page by swiping the left edge screen to bring navigation and lifting a finger to select a page. No secondary tap is required. Swipe then lift a finger.

CART GOES WITH ME

How could the 'add to cart' action provide strong feedback and show where the cart is in the UI? This concept gives stronger and delightful feedback to customers about the action.

PACMAN

When a customers entered a wrong password, we provide fun feedback. A frustrating monent becomes a fun one. Typing the wrong password can be a fun experience!

SHOW MUST GO ON

In order to see a bigger product images customers need to tap multiple times and tab back to the detail page to make product purchasing decision. This concept helps customers evaluate the product right in the page instead of going to image viewing mode. 

SHOW MUST GO ON

In order to see a bigger product images customers need to tap multiple times and tab back to the detail page to make product purchasing decision. This concept helps customers evaluate the product right in the page instead of going to image viewing mode. 

THIS IS A GIFT

A simple graphical treatment enhancing the customer experience. No longer required to read the text to check gift option is selected or not.

I KNOW WHAT YOU DID

Press and hold the back button and customers are able to see all of their browsing history. Then, they can go to the page with one tap. Easily going back to previous pages and don't need to go home to reset their journey.

PROJECT
AMAZON SIGNATURE MOMENTS

ROLE
LEAD DESIGNER

YEAR
2014

LAUNCH
2014

SELECTED WORKS

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RésuméProject type

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