AMAZON
MOBILE APP ICON

Project overview

As Amazon has grown up, so too has the app icon beautifully evolved to become more modern, fresh, and representative of the role that Amazon plays in our lives today, while still reminding us that Amazon has been with us all along.

01

Old app icon

Started the design process from analyzing the old icon that customers were familiar for years. We decided to maintain the elements of old icon while improving the look reflecting Amazon's vision and product ranges from physical to digital products.

02

Cart design

A cart is the main design element that defines the identity of Amazon. We strived to make this cart to reflect the identity and feel modern.

03

App icon design

After exploring the cart design, we moved to icon design using the carts. The most difficult challenge is to give the digital feel to the icon while implying the original concept of the icon. Besides, this icon must stand out from other icons on customers' device screens.

04

Unification

After deciding the icon that we wanted to use, we also studied about other amazon app icons in order to give them unified amazon look.

PROJECT
AMAZON MOBILE APP ICON

ROLE
LEAD DESIGNER

YEAR
2014

LAUNCH
2014