Google Cloud Marketing Studio
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YEAR
2021 - Present
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ROLE
Spearheaded the end-to-end UX/UI design process for Marketing Studio Content Manager, from defining the product vision and creating wireframes to designing the final user interface
Project overview
AI-powered content editing tool for marketers
In today's digital marketing landscape, content creation is a cornerstone of success. However, producing high-volume, high-quality content consistently can be a significant challenge for marketing teams. This project tackled this challenge by developing a suite of AI-powered tools designed to revolutionize content editing for marketing professionals.
Challenge #1
Modernize UI with Google Material 3
Upgraded the legacy content editor with a fresh Material Design 3 interface and a redesigned information architecture to enhance user experience and productivity
Find features quickly
Essential tools and functionalities are placed strategically, minimizing clutter and maximizing accessibility.
Focus on the flow
Actions are grouped logically based on their purpose in the content creation process, allowing marketers to seamlessly navigate from ideation to publishing.
Minimize distractions
A clean and intuitive interface reduces visual noise, keeping marketer's focus on the content at hand
Challenge #2
Reduce manual content creation tasks
Import PDF to generate content
Automatically convert whitepapers and reports into optimized web and email content, saving time and effort
Refine generated content for clarity and accuracy
Marketers can quickly and easily refine specific sections of their content using AI-powered suggestions triggered by predefined prompts
Generate an image to illustrate the point
Marketers can effortlessly generate custom images within the content editor, eliminating the need to rely on external agencies for visual content
The future challenge
Live editing
The live editing will empower marketers to respond quickly to changing market trends and customer needs, leading to faster time-to-market and ultimately driving business growth