This new app concept brings all relevant information, using a highly-visual layout. Customers no longer need be concerned about learning the organization of the app. The information hierarchy is invisible and intuitive, so you just understood how to use it right from the first touch.
Analyze app structure
After reviewing and revising the structure, started working on wireframes defining gestural actions and more detailed interaction between core experiences. They also contain basic layouts that illustrate the content hierarchy.
02 - 03
Exploring concepts and build motion prototypes.
First, analyzed the existing Amazon tablet app's structure. Then, defined the core shopping journey covering browsing to check-out. The simplified navigation menu makes customers fulfilling their tasks faster.
These microinteractions help customers to understand better on their filtering selections. Each icon dynamically and contextually changes their properties from customers' control.
A gesture-centric search experience that enables explorations and product discovery, and also makes it easier for customers to find what they are looking for. Helps customers explore and find relevant products they wouldn't have.
AMAZON TABLEP APP
INTERFACE AND MOTION DESIGNER
THESE PROJECT BECAME THE CORNERSTONE OF NEW AMAZON UI
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