AMAZON
TABLET APP

Project overview

This new app concept brings all relevant information, using a highly-visual layout. Customers no longer need be concerned about learning the organization of the app. The information hierarchy is invisible and intuitive, so you just understood how to use it right from the first touch.

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01

Analyze app structure

After reviewing and revising the structure, started working on wireframes defining gestural actions and more detailed interaction between core experiences. They also contain basic layouts that illustrate the content hierarchy.

ipad_structure

02 - 03

Exploring concepts and build motion prototypes.

Concept 01

First, analyzed the existing Amazon tablet app's structure. Then, defined the core shopping journey covering browsing to check-out. The simplified navigation menu makes customers fulfilling their tasks faster. 

Concept 02

These microinteractions help customers to understand better on their filtering selections. Each icon dynamically and contextually changes their properties from customers' control.

Concept 03

A gesture-centric search experience that enables explorations and product discovery, and also makes it easier for customers to find what they are looking for. Helps customers explore and find relevant products they wouldn't have.

PROJECT
AMAZON TABLEP APP

ROLE
INTERFACE AND MOTION DESIGNER

YEAR
2014

LAUNCH
THESE PROJECT BECAME THE CORNERSTONE OF NEW AMAZON UI

SELECTED WORKS

Amazon Care - ProtectedLead mobile app designer

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